Social Media & Content Lead  ON-SITE 

Location: San Francisco, CA  |  Work arrangement: ON-SITE

Compensation: $125,000–$275,000

Experience: 2–6+ years  |  Openings: 1

Our Ref: GEN-0016  |  Client Ref: RYR3VW3X

Company Confidential

About the Company

An AI insurance software startup building the AI Workspace for Insurance, empowering underwriters, brokers, and carriers to automate routine work so they can focus on higher-value decisions. The team moves fast, prioritizes clarity and quality, and tells stories that matter to one of the world's most critical industries.

The Role

The company is seeking a Social Media & Content Lead to drive brand growth across LinkedIn, X, YouTube, and other key channels. You will partner directly with the Marketing Lead and the founders and take ownership of the entire social process, from planning and content creation to publishing and community engagement. If you thrive in early-stage, fast-paced environments and enjoy turning complex topics into simple, compelling content, this could be a great fit.

Key Responsibilities

• Manage the company's social media presence on LinkedIn, X, YouTube, and other platforms
• Plan, draft, schedule, and publish daily or weekly content aligned with the brand voice
• Collaborate closely with the Marketing Lead on campaign launches, product updates, events, and thought leadership
• Research competitors and trends to keep content sharp and differentiated
• Edit and publish short-form video (YouTube Shorts); proficiency is required
• Engage with the community: respond to comments, monitor DMs, and track growth
• Analyze performance metrics and use the insights to improve reach and impact
• Support the creation of content for paid social campaigns
• Contribute creative ideas for formats, hooks, scripts, and new angles

Requirements

• 2-6+ years of full-time (non-internship) experience in social media, content creation, or digital marketing
• Previous experience in a startup environment (Series A through D)
• Background in B2B SaaS or AI is a major plus
• Strong storytelling skills and the ability to distill complex ideas into clear content
• Exceptional writing skills: crisp, concise, and human, not AI-generated in style
• Comfortable moving quickly, handling ambiguity, taking feedback, and iterating fast
• Strong design sense and the ability to deliver polished copy
• Proficient with video editing and design tools (Adobe, Canva, Figma) highly preferred
• Analytical mindset: you care about data and what drives results
• 2+ years of experience owning and executing social media strategy end to end for a tech company
• Experience at a VC-backed B2B SaaS or AI startup (ideally Series A to D)
• Experience marketing to the insurance industry is a plus
• Must be an expert in LinkedIn and X content creation and strategy
• Proficient with design tools, specifically Canva
• High-energy and hungry, with something to prove
• Has used AI tools in their workflow
• Must provide a portfolio with case studies and live work

Interested? Apply for this role (Ref GEN-0016)