Founding Content Marketing Lead

Location: San Francisco, CA

Compensation: $120,000–$160,000 base (depending on experience) + 10% performance bonus (OTE $132K–$176K) + meaningful equity

Experience: 8+ years  |  Reports to: VP of Marketing  |  Openings: 1

Our Ref: GEN-0013  |  Client Ref: 3W64R36V

Company Confidential

The Role

This is a founding content marketing lead role reporting directly to the VP of Marketing. You will own content strategy and execution from zero to one, building out positioning, campaigns, and the strategic direction for how the company invests its marketing efforts. The role is strategic but hands-on, executing content across case studies, webinars, blogs, social, and video. It sits at the intersection of strategy and execution, with a junior content person supporting you on production tasks.

Key Responsibilities

• Own content strategy and positioning across all channels: LinkedIn, case studies, video, Instagram, and social
• Create and run content campaigns that resonate with researchers and show how the product helps them do better work
• Interview customers and turn their insights into compelling B2B content and narratives
• Build and manage the content calendar, making strategic decisions on which channels and formats to prioritize based on prior success
• Work with the product marketing and events teams to align messaging and turn successful campaigns into repeatable playbooks
• Test and scale new content formats, including video, webinars, and social-first content

Requirements

• 8+ years in B2B SaaS content strategy, product marketing, editorial, or brand storytelling roles
• Track record of owning content strategy end to end at a startup or high-growth company
• Comfort across multiple content mediums, including video, case studies, blogs, and social platforms
• High ownership mentality and the ability to make strategic decisions on content direction without a playbook

Nice to Have

• Experience starting content from zero at an early-stage startup, or building something from the ground up
• A strong personal brand or experience as a social media creator
• Passion for the B2B SaaS space and a proven ability to grow an audience or build credibility in a vertical

Compensation and Benefits

• Base salary of $120,000-$160,000, depending on experience
• 10% performance bonus (OTE $132K-$176K)
• Meaningful equity ownership
• Comprehensive healthcare and dental coverage
• Flexible time off

Interested? Apply for this role (Ref GEN-0013)